A creative direction to celebrate Utamaduni day in 2022 by brand Safaricom. The direction celebrates diversity in cultures. The creative used several images to create a composite that showcased the various cultures and various cultures and generations in the country.

Creative Direction: Feysal Anthony Nair

Art Direction: Feysal Anthony Nair

Copywriter: Patricia Wangui

Photo Manipulation: Feysal Anthony Nair

Graphic design: Feysal Anthony Nair